Advertising Week 2013

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Advertising Week 2013
World’s premier annual gathering of marketing and communications leaders each year in New York City.

Advertising today is like the air we breathe; it’s everywhere! But, what is advertising, after all? Well, for sure it’s something profitable… and enjoyable! More than this, advertising goes together well with consumerism. Today, consumerism is an essential part of the way economy functions; moreover, it is a fundamental part of our everyday lives. Advertising came to strengthen and further promote these new realities that constitute a large part of our modern lives. You might know what they say: the best minds of our generation are working on advertising! It might sound like an exaggeration, but it certainly holds some truth; it can easily be proven after all if one decides to spend some time in front of his or her TV and catch up with some of the latest ads. Nowadays, some of them even look like short movies.

Maybe you have heard of Mad Men, one of the most discussed about TV-series of the last years. It tells the story of the pioneers of advertising back in the sixties. The whole world was changing at that time and a bunch of (m) ad men in New York were there to grasp it! Watch it if you want to have an insight on the fabulous world of advertising, as I’m sure that most of the participants of Advertising Week 2013 have already done so!

The 10th annual Advertising Week took place in New York and gathered no less than 90.000 (!) people. Almost 200 scheduled sessions were held in what it is to be considered a unique event throughout the whole year for all of those mad men out there! The main issue to be explored in these types of events is usually the same and it goes like this: what is the future of advertising? For sure, there is no one that can predict the future, but, on the other hand, everyone has his or her own ideas to share and this is what it is all about, after all.

With so many presentations and panels (the total number of speakers was 798!) it is easy to assume that a wide variety of issues were discussed. The small presence of women in the top ranks of the industry was one issue that drew much attention and in my opinion for a good reason. Speaking for myself, living in the year 2013, I would have expected that we would have managed much more in terms of equality between genders.

Moreover, CBS informed us that they are willing to focus more on video on demand services. CBS will offer 21 series on video demand this year, 8 more than the previous year. Given the fact that audiences tend to enjoy watching their favorite shows when they want and not when they’re supposed to, CBS’s particular plans make perfect sense.

The extent of the constant changing landscape of advertising was also thoroughly explored. Nowadays, to choose on which platform to run an ad can be a very much complicated decision: it led one panelist to express his nostalgia for the days when he only had to run a print ad and a radio spot!

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Mascots of all our favorite products parade to Madison Avenue.
Advertising Week 10 in New York, September 23, 2013

A fun event that accompanied the festival for yet one more year was the parade to Madison Avenue of brand characters. Sitting comfortably on their mini coopers (check on a mini cooper review to see why this is the case if you don’t believe the mascots!), familiar mascots of all our favorite products reminded us that advertising can be fun and creative. What is more, the results for the members of the Madison Avenue Walk of Fame (where consumers vote for their all time favorite brand characters and slogans) gave us the following results: StubHub Ticket Oak and the Most Interesting Man in the World along with the Nike’s famous slogan “Just Do it” and PlayStation’s “Live in your World, Play in Ours” are now officially people’s favorites!

Overall, it would take many thousands of words to summarize what has been discussed about at this prestigious event. The point is that the sky is the limit! (as always with advertising!). Since technology brings changes, many ads are now being redirected towards the vast landscape of the World Wide Web. In the given context, entrepreneurship must become the second nature for every person that wants to make it big in the world of advertising. On the other hand, remembering again the Mad Men, this must have always been the case.

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Pebble Beach Concours d’Elegance 2013

Pebble Beach Concours, Logo

The love for the old is something totally comprehensible. We will always like new things, buying the latest gadget fills us with happiness and pride. At the same time we will always feel nostalgic for all things old; and if not all then at least for a number of them. Old cars is the ideal example to explain our dedication to objects that were once representing the best of our efforts but nowadays are nothing more than a good memory. It is true; we can’t see many people driving around London or New York with their first cars which they bought when they entered college! In most of the times actually their first car could have been turned into piles of metal that were later recycled.

Still, some things never grow old especially when they were made with great care and represented once innovation and entrepreneurship. Vintage and antique cars are exhibited in a big number of auto shows dedicated to their everlasting charms. People are willing to spend large sums of money in order to acquire a car that has been out of production since decades, a car that seems to belong to a different era.

The Pebble Beach Concours d’ Elegance is probably the most prestigious motor show of antique cars. It is a charity event that manages to raise big sums of money from buyers eager to spend even a small fortune for a car that once dominated the streets but it is today almost a museum exhibit! Why is that? I would say it is probably nostalgia for the times that passed (and the cars that were once made).

Alfa Romeo 8C

Mercedes Benz 300SL

BMW 507, 1957

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Lamborghini Countach LP400, 1976

The Pebble Beach Concours d’ Elegance was founded in 1950 and it never stopped presenting to the world the best cars destined to charm us till… eternity (or almost!). Various new models of cars were also presented on this charitable event combining in that way the classic with the modern as I can easily assume that the guests of this automotive show must be pretty demanding. Talking about new cars, it wouldn’t have been a bad idea to check on BMW’s latest models which certainly bring the best of innovation and tecnology for your pleasure and only…

 

And the winner is….

Winner of the Show: 1934 Packard 1108 Twelve

This year’s winner was the 1934 Packard 1108 Twelve, a car that certainly looks to me like the cars Hollywood stars are driving in one of those Scorsese films which are dealing with New York in the 1930’s-1950’s and so on… It looks an antique, it is an antique and finally, it used to be a…taxi in Puerto Rico! Yes, it’s true but times are changing and now its lucky owner probably has different plans for this unique and classic car.

In total, 248 cars were presented from 12 countries. Some worth mentioning were the BMW 507, the 1957 Aston Martin DBR2, the 1965 Porsche 911, the 1955 Alfa Romeo 1900 SS, the 1958 Ferrari 250 Testa Rossa, the 1977 Aston Martin V8 Vantage or the 1932 Alfa Romeo 8C2300 Touring Corto Spider among many more…

1965 Porsche 911 Coupe

1955 Alfa Romeo 1900 CSS

Ferrari 250 GT LWB, 1958

1979 BMW Gruppe 5 Turbo

Various special events entertained the guest during the three days of this auto show and I couldn’t but have mentioned here the Jaguar cocktail party along with Playboy Magazine. Jay Leno was there too. Given the opportunity, Jaguar presented to the world its brand new Jaguar Concept 7 Project with the American television host driving himself the car. Jaguar, Playboy girls and a number of VIP’s surely made a hell of a party! And if you are wondering, yes, the Playmate of the Year Raquel Pomplun was there too…

BMW 507, Quite possibly the most beautiful BMW ever made.

To sum up, we have all collected things from time to time. I don’t know how it would feel to collect antique cars though; a rather expensive hobby for me, however, I totally understand what makes someone to wish desperately to buy one of these old little miracles that still survive today. We can feel nostalgic about periods of time that we lived; it happens all the time with our childhood years basically. I would only add though that occasionally we can become even more nostalgic for time periods that we haven’t lived. Trying to imagine how it could have been back in those days, we can create worlds that never existed but still bring comfort to our minds. Maybe this is the driving force after all for all of us drawn by the classic things that belong to a different, even remote, era…

Weird Themed Hotels around the World

You might find them either high on the creative vibe or just slightly weird. However, these are just a few memorable hotel rooms that you might find yourself lodged in when going all around the world. Enjoy!

Theoretically speaking, when you decide to travel and you search for accommodation, you are basically searching for a room which will cover your basic needs: a bed, a television set, a mini-bar, air-conditioning, a private bathroom, some free Wi-Fi and maybe a small balcony with a view towards something that it is not too depressing – and I mention this as once, when traveling to Transylvania, I got a room with a view precisely towards a cemetery! I am not sure if the view was part of a themed room intention, but anyway … The aforementioned are usually the essentials. When traveling for business and not for leisure, it might come only natural not to care about the color of the sheets or what kind of paintings are hanging on the wall.  Ok… sometimes the view is vital, as I explained before. And if you visit Venice, you simply need and want to admire the floating city of such a noble and long-standing history. Or, if you find yourself in a tiny Greek island, you might feel the urge to stare at the Aegean Sea every afternoon for hours!

However, how many of us can tell a story about them staying in a… chocolate room or in a room that is filled in with… mathematical equations!? Well, I personally don’t know anyone who stayed in such an extravagant hotel room but, nevertheless, there are many options for those who wish to stay in a place that they will remember for long… Here are a few thematic hotel rooms around the world that I hope will manage to dazzle you, not to mention to tempt you!

Godiva Chocolate Room

I mentioned chocolate earlier, didn’t I? Well, in New York – that marvelous city that never sleeps and where anything can take place – chocolate is in its right proper place, as there is the Godiva Chocolate Suite awaiting. Chocolate walls and paintings await for those lucky ones who will have a great chance to see their choco-dreams come true. Chocolate walls forever! Mind your … bites in order for the next visitors to find something left there as well!

Ice Hotel

Most people like it hot, but what about those who might crave for something freezing cold? Obviously, they are heading to the Swedish town of Jukkasjarvi, where an ice hotel a

waits the ones eager for unusual, frozen experiences.

MIT@Hotel

The knowledge seekers, geeks and nerds will definitely feel comfortable at the Hotel@MIT. This is a technology themed hotel with walls that reveal the secrets of science and bedspreads that are simply full of mathematical equations. Recommended for aspiring PhD students! They won’t waste any minute on useless bookings and they will gain a whole lot of knowledge in their travels!

MINI Cooper Hotel

If you decide to travel by car instead of catching a plane, then I have an ideal stop for you. In Helsinki, the capital of Finland, you can spend the night in a hotel inspired by the European youth’s favorite car: MINI. The room is filled with MINI merchandise in a way that it might as well inspire you to search for a MINI Cooper for sale now instead of later … in case you didn’t drive to Helsinki with your MINI that is!

The Beatles Hotel

For music and pop culture lovers there is nothing that beats the Hard Day’s Night Hotel in Liverpool, which pays tribute to no other than The Beatles! I have to warn you that you might find yourself facing a tough dilemma after you’ll walk in the hotel’s lobby: would you choose the Lennon Suite or the McCartney one? I personally love both!

Mirror-cube Tree Hotel

Do you love nature? I bet you do. Then how about spending a night in a “sanctuary among the trees”? It is called the “Mirrorcube” and it is a transparent cube “planted” among trees deep inside in Scandinavian forests. Ecological and fancy, this is an option for design lovers and fans of alternative eco solutions as well.