The birth of a legend
There are so many cute things in this world: cute kitties, cute toys, cute gadgets, cute babies, of course! Cute is a beautiful word; it makes you smile every time you pronounce it. I wish that even politicians were cute as well, but in most of the case they aren’t. However, cars are cure and I will hereby present you one of those cute cars. Actually, to be even more specific, it is about the cutest car ever made! The Isetta!
The Italian company that produced this car was an expert in… refrigerators, among other things. The company’s name was Iso Rivolta and it first gave Isetta to the world. Isetta means “little Iso” and Isetta was indeed a very small car that had its share of fame back in the 1950’s. Iso Isetta was produced for only a few years by the mother-company and (only!) 1000 units were built in total. Other countries and brands followed the trend, though. Isettas were produced in Spain (again by Iso Rivolta), in France (by VELAM), in Brazil, where around 3.000 Romi-Isettas were manufactured; and, finally, Isettas got to be produced in Germany as well by BMW.
It was BMW that made Isetta cars a legend; the cutest legend there is, to be even more precise! The story goes like this: by the end of the fifties BMW was on the brink of bankruptcy and the company had to find a solution. It was then when the brand decided to acquire the copy rights of Isetta and went on building its own version of Isetta. BMW kept the same design with its Italian counterpart, but re-engineered most of the car. BMW Isetta became so successful that literary saved the brand from collapse. Overall, 161,728 units were manufactured. Amazing story, don’t you think!?
Isetta cars had an egg-like shape and their windows looked like bubbles. This is why Isetta cars were named “bubble”. Upon its introduction, the car immediately gained popularity. BMW produced Isettas for seven consecutive years, but it stopped its production in 1962. Why? Well, I guess not everyone was willing, in a rapidly changing world, to keep on driving with maximum 53 miles per hour! Today, you can still gaze at one of these little old school cars if you pay a visit to BMW’s museum in Munich and even more than that! Among the brand’s popular old and new cars, one can also see a BMW Isetta, not to mention drive it too! Yes, you can drive an Isetta inside the museum!
After the original BMW Isetta, other models followed. The BMW Isetta 250, the BMW Isetta 300, the BMW 600 and the BMW Isetta Great Britain all carried on with the bubble’s legend. By today’s standards, the car sounds like a…joke, but back then I assure you that it wasn’t. Not to mention that there is one person alive today that would have disagreed with you anyway. Why? Simply because he is still driving his BMW Isetta and he’s very proud about it!
A proud owner of BMW Isetta
Jack Charney lives in South California. He is one of the most beloved inhabitants of the area: every time someone sees him driving his car he can’t fail to say hi or smile, since it surely is unusual to see such a car on California’s highways. Jack bought his BMW Isetta in 1957 only to sell it sometime after. The car’s engine had a problem and Jack couldn’t repair it; no one was repairing Isettas in California at that time!
Jack regretted selling his car to a friend when he heard that she sold it, as she got frustrated once when the car stopped working in the middle of the road. Long story short, when Jack decided that he couldn’t have lived without an Isetta, he tried his luck on finding a used car. Guess what? He ended up buying his old car, only this time it was painted pink!
Since then, Jack realized that as much as he lives, Isetta will be parked right outside his house, where anyone’s dream car deserves to be! Congratulations, Jack! You’ve got the cutest car on earth! Enjoy it!