Keep Calm and Hit the East Coast!

Summer Pleasures

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The summer is here at last. What matters for most us during these hot days is to find ourselves somewhere close to the sea – any sea! – or to look towards the ocean and to let ourselves free of all worries and concerns… even if it is only for a little while. Let’s face it: we are all so similar in our aim and target of being by the sea or by the ocean! Summer holidays may mean different things for each one of us, as for some summer holidays might be more important or significant than for others.

So many of us think of summer holidays in terms of lying peacefully under the hot sun, taking a dive once in a while, and also enjoying the refreshing drinks under the umbrellas! We like to swim a little bit, stare at all those beauties that are fully exposed around us – whether it is women in bikinis or the natural picturesque landscape. Others like to hit the beach bar that offers tequila shots and house music… loud music! Some like to read by the beach and others tend to become little children again by building little sandy castles on the shore along with their children.

But then again, are we all of us only relaxing and relaxed only when we go holidaying by the sea or the ocean? Well, maybe not all of us like to have it lazy and there might be some among us – summer fans – who cannot simply stop being dynamic and like to have fun in a more sporty manner. That’s why we have water sports! And by water sports I don’t necessarily mean only two racquets or one ball. By water sports I mean a number of totally different things: Jet Ski, water ski, sea biking, kitesurfing and of course, what else? Surfing itself!

To surf is to…

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… to be and to become! As it concerns “to be”, surfing is certainly a way of life, it is one might actually call lifestyle. And ‘to become’ means that one needs to make it as a surfer, which is not the easiest thing to do! To surf is to balance on the waves, to find your way to deal with the sea and its sometimes unpredictable ways… It takes a certain amount of energy, as you constantly have to try to do your best! I admit, I’m not the best man for the job, but some claim that this shouldn’t stop me – or you, or anyone else from trying! Surfing is cool, one might say… as it is all about keeping yourself cool and in good balance under the hot waves of sunshine.

Channel Islands 2013 East Coast Tour

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A fascinating event for surfers and all the fans of this sport takes place as we speak in the U.S.. Channel Islands, a prestigious surf boards manufacturer, organizes a tour along the West and East Coast of the U.S. where surfers can gather and together celebrate their passion for the sea and the sport. MINI is a proud sponsor of the East Coast Tour 2013 but this is does not come at all as a surprise. MINI has engaged itself into sport events over the years; it has a partnership with Burton snowboards and had been sponsoring all of their important events.

During the East Coast Tour MINI will also present its brand new MINIVan which is a MINI… still, it is a bit larger than usual. The MINI ClubVan is designed primarily for the commercial sector trying to bring some style in running the businesses, aiming to make a difference by simply adding on that cool and urban attitude that so many of us identify with. Instead of a car with no character, MINI invented the Van with the strong urban character to stand for the spirit that some of us might identify with. A cool thing to do, one might argue!

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Moreover, during the surfing festivities, MINI will try to convince the surfers on how useful the car can be for their purposes as well. The cars will be equipped with a surfboard roof rack for everyone who wishes to make an impressive entry to the beach along with his MINI and his/her favorite surf board of course! The East Coast Tour 2013 started at the 1st of June in Deerfield Beach, Florida and it will take place in seventeen different locations across the coast up until mid August.

So… the question remains: “to surf or not to surf”!? My answer would be “to surf” and not forget about the most important detail: to stay cool and have fun. Keep calm and surf on! In the end, it’s all about the balance and the attitude! Enjoy!

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