Vauxhall Adam: Urban fashionism on four wheels

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Adam follows in the footsteps of a fresh range of premium superminis who definitely have placed contemporary design at the foundation of their existence. The Fiat 500, Citroen’s DS3, Audi’s A1 and, not to mention, obviously, the Mini. But there is absolutely nothing retro concerning Adam. He is a teenage fantasy connected with never ending choices and options. The online “configurator” features around 30,000 variations in anything from wheels to mirror covers. It’s also possible to request interior ambient illumination that rotates through seven tones.

The Adam is unquestionably an appealing piece of set, unashamedly trendy, without any sign involving old fashion along with certain pleasant style details. At 12ft 1.5in, the Adam is longer compared to a Mini plus, at 6ft 5.4in wide, it is amongst the widest of the category. They ‘ve had some fun with this particular car, an uncommon option within the doom-lashed European automotive industry. Consider the trim packages; Jam (eye-catching as well as affordable), Glam (cozy, classic, for traditional individuals) as well as Slam (Sporting). The twelve body colours have gotten cheesy titles, as well; White My Fire, James Blond, Saturday White Fever, Buzz Lightgreen.

With over a whooping million combos regarding car’s interior trim and exterior specs, there will be something (obviously there certainly is) for almost any taste and budget. Moreover, they just don’t attempt to slay you with the option costs such as many other models and brands of the category. At the base, Jam level, a contrasting white rooftop will set you back only 200 quid more when compared to starting price.  Include two-tone graphics on the facia and wheels and that is all in all, 400 ₤.

On the inside, Adam is actually roomier than you would believe; he’s got a decent back seat, his boot is deep and narrow, ideal for a standing suitcase, however rather constrained for almost all the rest of it. He comes with a selection of engines, however the 1.2 petrol ended up being suitable for the task and also the reason of the car’s existence. Zippy and cost-effective, it more than held its own in town, and that is exactly what Adam is focused on. Regarding the open road Adam coped, although you would think carefully before a very long getaway.

Every model gets standard air-conditioning, remote central door locking and a CD/DAB radio. There is additionally the 279 ₤ intelliLink selection, a 7in centre-console monitor, that screens the contents of your smart phone including Vauxhalls own satnav application. There are many distinctive dashboard materials, printed and in addition illuminated headlinings (425 ₤), foil and coloured facia treatments (70 ₤), backlit foil facias (150 ₤) and Splat, Fly, or Stripes graphics (150 ₤).

The motors are, as stated by chief engineer Dieter Metz, tried and tested and well-known read carried over from the Agila and Corsa models. These are not really the very last word in power but have demonstrated to be functional and reliable. The 69bhp, 1.2-litre four-cylinder provides a top speed of 102mph, 0-62mph in 14.9sec.

Their top engine is a 98bhp version of the 1.4 model giving 115mph, 11.5sec, 55.4mpg and 119g/km. All cars get a five-speed manual transmission. There are not any diesel versions, however an LPG model is scheduled to arrive the coming year, then followed in 2014 by a 1.0-litre three-cylinder turbocharged petrol model, part of a brand new range of engines produced by General Motors and SAIC. It is going to include a six-speed transmission, a characteristic which will turn out rather valuable for out-of-town trips.

Out of town you easily understand this car desperately could use a sixth gear. At 70mph the engines rotating at 3,200rpm, at 100mph the needles on 5,200rpm and ready for take-off. Overall performance is actually satisfactory, the steering is fairly direct and nicely weighted (along side an additional boost parking feature), however it is engine vibrations rather than road vibrations that is felt through the wheel rim.

The 86bhp 1.4 whirrs mightily, though there is very little happening under 2,000rpm. The transmission slots effortlessly. On 16in rims the drive is good, however there is a great deal of lost movement at the steering wheel. Most appropriate compromise would be the optional 17in wheels (300 ₤ but standard on Slam models). These provide a decent ride, better grip as well as an enhanced steering response.

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Underneath the skin the Adam implements a shortened version of the existing Vauxhall Corsa. There is nothing groundbreaking here; eight inches hacked out of the Corsas wheelbase, MacPherson strut front and twist-beam rear suspension, front disc brakes and rear drums, and electronically aided rack-and-pinion steering. Its not a great thrill to drive Adam as one might expect, it is although comfortable and uncomplicated.

Completely loaded with options, the launch cars offered a comfortable position to sit down, with roomy and greatly bolstered front seats, adjustable for height and back tilt. The steering can be adjusted for reach and rake and there is enough headroom for six-foot-plus adults. The two-dial instrument binnacle is stylish plus the knobs and rotary dials are very well made as well as simple to utilize. There is plenty of space for storage and field of vision towards front side and corners is good. However the rear view is a little bit obstructed by the C pillars so you might want to invest in the blind-spot warning system that comes with the 450 ₤ self-parking option. Its a little bit cramped, as expected, at the back but not an unbearable experience. If you fold the rear seats you get a total of 484 litres boot space which is not bat at all.

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Adam is certainly a fresh approach on the category of minis. Full of options, with great looks and adequate driving experience, it’s a great compromise between eye catchy commuting vehicle and just-right-for-the-job flexible and cost effective town car. It is strangely likeable and now all we have to do is sit back and wait to see how well it will perform on the competitive minis vehicles category.

The World’s Most Valuable Brands of 2013

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Interbrand, Best Global Brands of 2013

I’m pretty sure that if Steve Jobs had still been alive, the day that Interbrand released its rankings would have been a day of celebration for him. To cut a long story short, Coca Cola lost the first place on the list after 13 years, as now it is Apple that looks the world from above. Who would have thought only a few decades ago that a small technology company would have managed to overthrow what it is the most recognizable brand in the world for half a century now? I guess it would have been an almost impossible guess; however, technology nowadays is just as important as the drinks we drink (probably), since five companies managed to make it to the top ten of Interbrand’s rankings (Apple, Google, Microsoft, Samsung and Intel).

Generally speaking, I don’t think that Apple’s success must be perceived as an unexpected surprise. As a matter of fact, one only has to think of how familiar we are with the company’s products in order to understand that it didn’t make it to the top… without our support! Apple’s value is estimated at $98.3 billion, while Google, which came second on Interbrand’s rankings, is worth $93.3 billion. Coca Cola fell on the third place after a long reign as the world’s most valuable brand. IBM was fourth with its value at $78 billion and finally Microsoft ended up fifth in the highly competitive race.

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Apple’s Logo

As it concerns the automotive industry, there was strong competition between Toyota, Mercedes and BMW. Toyota will enjoy for this year the 10th place on the list, with Mercedes and BMW following at the 11th and 12th places respectively. As it concerns Germany’s most recognizable car manufacturer (that is, of course, BMW), the news are definitely encouraging. 2012 was the brand’s most successful year ever and everything indicates to the fact that there are still more good news to come for BMW in the future. BMW increased its sales by 40% on the Chinese market; given the facts indicating to the huge potentiality for growth on the Chinese market (as China’s expanding middle class is growing more and more demanding), BMW is expected to do even better in the near future. In addition, China is also expected to be BMW’s biggest market for the sale of electric cars, along with the U.S., that is.

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BMW

Interbrand has been releasing its rankings since 2000. There are several factors and criteria that determine the rating of the brands that appear on Interbrand’s list. First of all, the brand in question must have a presence on at least three continents, while at the same time at least 30% of its revenues must come from outside the brand’s home region. What is more, Interbrand also takes into consideration the financial performance of the brand’s products and the brand’s influence on the customers’ desires and preferences.

One thing is for sure, if you merely look at the Interbrand’s rankings: Americans must be particularly happy, as the first five companies are all based in the U.S. No surprises here, though; the United States of America are still far ahead in innovation and technology compared to the rest of the world. As for Facebook, yet another American brand, it gained 43% during the last year, which makes it the top riser among all other brands on the list. It is currently positioned on the 52nd place. However, given these speedy rhythms of growth, next year it might climb much higher.

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Google

To sum this up, maybe it is not a coincidence that as I was writing this post I opened a bottle of coke. Then, I started researching on Google while using Microsoft’s technology embedded on my notebook. As for Apple, well, my iPod must be somewhere around here, as I am writing down these lines; not to mention that I cannot stop thinking of the moment my environmental-friendly BMW vehicle, that takes me anywhere I dream to go! So, here you have it: indeed, these brands are shaping out our lives! Enjoy!

Advertising Week 2013

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Advertising Week 2013
World’s premier annual gathering of marketing and communications leaders each year in New York City.

Advertising today is like the air we breathe; it’s everywhere! But, what is advertising, after all? Well, for sure it’s something profitable… and enjoyable! More than this, advertising goes together well with consumerism. Today, consumerism is an essential part of the way economy functions; moreover, it is a fundamental part of our everyday lives. Advertising came to strengthen and further promote these new realities that constitute a large part of our modern lives. You might know what they say: the best minds of our generation are working on advertising! It might sound like an exaggeration, but it certainly holds some truth; it can easily be proven after all if one decides to spend some time in front of his or her TV and catch up with some of the latest ads. Nowadays, some of them even look like short movies.

Maybe you have heard of Mad Men, one of the most discussed about TV-series of the last years. It tells the story of the pioneers of advertising back in the sixties. The whole world was changing at that time and a bunch of (m) ad men in New York were there to grasp it! Watch it if you want to have an insight on the fabulous world of advertising, as I’m sure that most of the participants of Advertising Week 2013 have already done so!

The 10th annual Advertising Week took place in New York and gathered no less than 90.000 (!) people. Almost 200 scheduled sessions were held in what it is to be considered a unique event throughout the whole year for all of those mad men out there! The main issue to be explored in these types of events is usually the same and it goes like this: what is the future of advertising? For sure, there is no one that can predict the future, but, on the other hand, everyone has his or her own ideas to share and this is what it is all about, after all.

With so many presentations and panels (the total number of speakers was 798!) it is easy to assume that a wide variety of issues were discussed. The small presence of women in the top ranks of the industry was one issue that drew much attention and in my opinion for a good reason. Speaking for myself, living in the year 2013, I would have expected that we would have managed much more in terms of equality between genders.

Moreover, CBS informed us that they are willing to focus more on video on demand services. CBS will offer 21 series on video demand this year, 8 more than the previous year. Given the fact that audiences tend to enjoy watching their favorite shows when they want and not when they’re supposed to, CBS’s particular plans make perfect sense.

The extent of the constant changing landscape of advertising was also thoroughly explored. Nowadays, to choose on which platform to run an ad can be a very much complicated decision: it led one panelist to express his nostalgia for the days when he only had to run a print ad and a radio spot!

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Mascots of all our favorite products parade to Madison Avenue.
Advertising Week 10 in New York, September 23, 2013

A fun event that accompanied the festival for yet one more year was the parade to Madison Avenue of brand characters. Sitting comfortably on their mini coopers (check on a mini cooper review to see why this is the case if you don’t believe the mascots!), familiar mascots of all our favorite products reminded us that advertising can be fun and creative. What is more, the results for the members of the Madison Avenue Walk of Fame (where consumers vote for their all time favorite brand characters and slogans) gave us the following results: StubHub Ticket Oak and the Most Interesting Man in the World along with the Nike’s famous slogan “Just Do it” and PlayStation’s “Live in your World, Play in Ours” are now officially people’s favorites!

Overall, it would take many thousands of words to summarize what has been discussed about at this prestigious event. The point is that the sky is the limit! (as always with advertising!). Since technology brings changes, many ads are now being redirected towards the vast landscape of the World Wide Web. In the given context, entrepreneurship must become the second nature for every person that wants to make it big in the world of advertising. On the other hand, remembering again the Mad Men, this must have always been the case.